About Cherry Republic
Celebrating the beauty and spirit of northern Michigan in everything we make and do, Cherry Republic has grown from a t-shirt sold out of the trunk of a car to the world’s largest exclusive retailer of cherry food creations. Along the way, we have turned one man’s vision into a nation of citizens embracing his creed of life, liberty, beaches, and pie.
Our Core Values
From the moment people leave their cars and walk toward our store or begin surfing our website, we want people to feel our generosity. With the abundant gardens, the overflowing sample bowls, the free gift cards and gift boxes we want you to feel how important it is to us to give to our customers without hesitation. It is our nature. We want our staff to be generous with their smiles and time with the customer. We want our cookies to be generously sized. And on the web, we want you to be able to read about it and feel it with programs like Cherry Cheer that are geared for our website. We have found at its most basic that if we are generous, our customers will reciprocate in kind.
Touch every customer
Lift the spirits of each person who walks in our door with our joyful products, with our smiles and good conversation, with our generosity, with the meaningful business we've created and with our positive success story. It is our goal to make our customers have a better day just by taking the time to visit us.
Fun with Cherries
If it isn't fun, why do it? Our goal is to make ourselves and our customers laugh. From the dozens of signs around the stores and grounds, to the jesting we do in our catalog, to the humorous 80 year old store clerk in the store on weekend, we hope to give you a chuckle each time you visit.
Cherries are the greatest of all the fruits
Cherries are really truly gems of flavor and joy. There is nothing like biting into a slice of warm fresh pie, where the cherry is sour and the gel the cherry is floating in is sweet. A cherry can go sweet, sour, savory or spicy. And it goes with so many other flavors - chocolate, almonds, oats, tomatoes, vanilla... There was a longtime food consultant that believed that cherries were actually a terrific and healthier flavor enhancer. Certainly, we believe this to be true. Eat anything with cherries and our little ruby red gems will make it taste even better.
We are of the north
We try our best to exemplify the essence of northern Michigan in our products, storefronts, writings and branding. A little piece of the woods, farms, lakes and communities are in each product that we sell. We are proud to live, work and play in our favorite spot in all the world.