We are excited to announce that our newest store in the beautiful town of Holland, in southwest Michigan, is set to open in only a few short weeks!
Located at 29 W. Eighth Street in the heart of downtown Holland, the storefront is ideally located and has some great architectural detail.
Our team has been working day and night over the last few weeks to get the store up and running. There's still quite a bit of work to do but the floors are finished, the fixtures are being installed, and we're ordering enough product to fill two trucks to the max.
Here are a few sneak peeks of the interior:
Questions & Answers about the Holland Store
Why another storefront? We believe growth is a good thing for Cherry Republic, our farmers, and our employees. More storefronts meets our company goal of getting the fabulous cherry in every cupboard and a meaningful memory in every heart. The bigger our company becomes, the more we can offer our current customers. It benefits the farmers by increasing the demand for cherries and helps stabilize pricing. And for our employees, we get to hire more people and offer better pay, more benefits and responsibility.
Why Holland? The real question is, 'Why not Holland?' We love Holland. Everything about it. We like the people we are working with and believe in the city’s vision. We like their position as one of the biggest destinations in Michigan. Also, there are lots of people that visit Holland that do not visit northern Michigan. We’d like to give these new customers an experience similar to what we provide in northern Michigan. We believe the special Cherry Republic shopping experience is good for Michigan, and we are proud that it only happens in Michigan.
What will you sell? In what will be our second largest store in terms of square footage, we will sell nearly every cherry product we make. Cherry Salsa, Chocolate Covered Cherries, Cherry Nut Mixes, Cherry Butters & Jams, Cherry Boomchunka Cookies, Cherry Boomchuggalugga Soda Pop, and of course our Cherry Candies. And eventually, when we finalize the licensing, all of our cherry wines and hard ciders. There will be some items like cherry pies, ice tea, ice cream and some of our t-shirts and specialty items that you have to come to Glen Arbor or Traverse City to find.
What won’t you sell? Bananas, oranges, mangos, and other fruits. Nope. No, no car parts or time shares. Just cherries.
Will you sample? Absolutely. Each and every one of our products. Generosity is our number one value; we gratefully share the earth’s abundance.
Will you be able to take orders and send gifts? You bet! Gifting is what we do best. Gift boxes, gift cards, the natural decorations; all that is free. Stop in, sample everything, then let us know what you would like to send to family and friends. We'll do the rest.
What do you think? Any advice or comments?